Introduction to Digital Marketing

Digital marketing is a term that has been around for quite a while but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging?

The Internet can be used both to push a message to someone like email, IM, RSS, or voice broadcast, as well to “pull” content serving a banner ad and Pay Per Click search terms. Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns.


Because it is digital, a reporting engine can be layered within a campaign allowing the
organization see in real-time how that campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as responses rates and purchases made. Please note that each digital marketing technology is different and they cannot all provide the same types of reports.
Also, digital marketing is constantly evolving and new technologies are being created all of the timé.

Why Digital Marketing is Important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Three keys to Digital Marketing Success

So, what does it take to do digital marketing right? Here are three keys to digital marketing success:

  • Manage complex customer relationships across a variety of channels-both digital and traditional.
  • Respond to and initiate dynamic customer interactions.
  • Extract value from big data to make better decisions faster.

Career opportunities in Digital Marketing are:-

Digital marketing is the platform where one can make there career better than best. Here one can not only do Job as well as ITS own Business. Its a field where one can make their income in various ways:-

Digital marketing consists

Here digital marketing consists of these many applications. Where each and every application is done.


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Rutuja Nerlekar

An IT Entrepreneur, owner and founder of domain name "trendygoogle.com". Currently pursing Graduation in Science. Also an AMAZON AFFILIATE MARKETER.

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